Dragonboat Evolution

For my Final Year Project,  I have chosen to be in this team. I was the creative executive of the project who is in charge to market and design the project.《龍DE船人》is a project that aims to promote the culture of Dragonboat and related practices. Our target audience are Singaporeans, especially the descendants of Chinese in Singapore. We hope to raise awareness on “Dragon Boat Festival” and its related culture practices so that Chinese Singaporeans will have a deeper understanding of this important and valuable Chinese culture. 

​

We have successfully achieve the support from Dragonboat Innovate, National Youth Council and Ooh! Media's support in making the project work. With Ooh! Media's support, our videos are played locally in various shopping centre's big screen! Such as Orchard, Chinatown Point, Jcube and more! We have also interviewed both Singapore and Taiwan's National Team.